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7 Reasons You Should Create Marketing Videos For YouTube

When you are looking to increase the exposure of your business to your target market, whether it be locally or Internationally, video, particularly advertising on YouTube, is one of the greatest opportunities for business, yet still under utilised.

According to Forrester Research’s Dr. James McQuivey, “a minute of video is worth 1.8 million words.

There is no doubt YouTube is the no1 place to market your video with it being:

  • The largest online video site in the world
  • The second largest search engine
  • Has 4 billion + video streams a day
  • 60 hours of uploaded video a minute
  • 70% of YouTube’s traffic comes from outside the USA
  • More than 1 billion unique users visit YouTube every month
  • 52% of people took action as a result of watching a video

You will need a carefully created marketing video though, not only ‘content’, as there is a real art and set of tactics, to make this a successful strategy to create more leads.

There are a number of different styles of videos you can create, which are shown below in some examples of videos we have created for ourselves and clients.

Which style you choose depends on your personal preference, what your competition is doing and what you feel comfortable creating yourself or outsourcing it to an external provider like our team.

How Do Promoted Videos Work On YouTube?

Your prospects and clients are educated about your business, while also serving as a great way to start a conversation with your audience so they get to know like and trust you.

The end result are more leads & sales while only paying when someone actually watches your video, compared with most offline marketing where you have no idea if your investment will ever get seen by your target market.

Your video can be seen on the content display network of YouTube through the 1000`s of partner websites on Google, as well as remarketing to those visitors to your website that did not take the desired action previously, dramatically increasing the chances of more leads & sales.

The objectives of your marketing video is to engage the viewer, drive people back to your website and through your marketing funnel, while tracking what is working with insights and Google Analytics.

As mentioned above, a marketing video is very different to a normal video, as for example you have less than 5 seconds to keep them watching at the start and you have to know how to create psychology based, ‘pattern interrupts’ to maintain their interest.

YouTube rewards you when people watch your video for longer, as it is not just about the number of views anymore, so pick your strategy for creating your marketing video carefully.

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+61 (0) 2 8006 0344 (Sydney Office)
+61 (0) 7 3103 3265 (Brisbane Office)
+44 020 3129 1591 (UK Office)
+1 650 282 2042 (USA Office)

Mountain View

An additional international prefix code may be required in front of
the country codes shown, depending on where you are phoning from.

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