Your success in creating more leads & sales results online is directly related to how the tactics shown below, work together in a step by step strategy, that demonstrates with analytics, you are investing your money wisely, to get the return on investment everyone
- Integrated Marketing Review
- Keyword Research
- Competitive Analysis
- Business Websites
- Google Analytics
- Google Adwords
- Basic & Advanced SEO
- Social Media Strategy & Graphics
- Blog Design
- Video Marketing
- Facebook PPC Advertising
- Marketing Copy
(Click on any icon for more information)
Have you ever worked with a web developer or Internet Marketing supplier, whether it be in SEO (Search engine optimisation), Google Adwords, a new website, Social Media, or any other digital media service, only to discover you have wasted, $100`s, or very possibly $1000`s and you have said to yourself:
“That Internet marketing just does not work”. Some of the key reasons are shown below.
- Did you know that the majority of web developers and marketing companies are not skilled in developing and strategically utilising the very methodologies and tools necessary to achieve integrated marketing success, e.g Advanced Google Analytics.
- When a marketing company only offers scattered services such as eye-catching websites and search engine optimisation (SEO), there can be no “integration.”
- This translates into zero synergy (combining all aspects of your online presence), few measurable results and a lot of your precious marketing dollars down the drain.
You can’t maximise your marketing dollars with a hit and miss, piecemeal plan.
It is a minefield when you have to come to choose a digital marketing supplier. What questions do you ask? How do you know they are giving you the answers you need? We will give you some example website questions to ask below,that will give you some early warning signs of needing to be very careful when making your choice.
Are you professionally developed in the principle of cognitive psychology, which studies the mental processes of how people think, perceive, remember and learn? Some acronyms that demonstrate advanced conversion website design. C.R.A.P.
C = Consistency R = Repetition A = Alignment P = Positioning
Do they know about A/B split testing (Changing for example a headline on one page to see if it converts better than the other page), multivariate testing (Testing multiple items on a page to see which version of a page converts the best), eye tracking studies & advanced Google Analytics / SEO?
Do they build custom mobile websites that are built only for a smartphone user (The content is a lot less than a desktop site, giving a mobile user what they need to take action to contact and buy from you) or does it have all the same content as the desktop site?
We understand you may believe your marketing efforts are “just fine” utilising one or two online tools…and that’s your first – and most costly mistake. SEO, by itself, can’t get the job done.Neither can simply focusing on e-mail blasts. Launching a website doesn’t magically attract paying customers. Nor can casting random marketing bait onto the web with the hope that folks will bite.
And if you’re not continually tracking & testing (and tweaking) everything you’re doing, chances are pretty good you’re going
On the flip side, we develop laser-focused, fully-integrated digital marketing strategies for our clients that create/ optimise web platforms, maximise sales and leads (while also reducing costs).
Only by hiring one company offering all services – with accurate, ongoing analytics – can you measurably optimise your company’s online marketing with a truly integrated solution.
There are only 3 ways to grow a business:
A marketing funnel is the powerful answer to you getting results for more leads & sales, when actioned with the first suggestion below.
Using 1-2 services, like SEO or Social Media, on their own, is not your answer to success.
First you need to create a free electronic offer, that solves your target markets frustrations, pains and challenges, showing your unique selling points, which incentivises the visitor to give their first name and email.
Next offer something of a low investment, which offers amazing value, to help people to get to ‘know like and trust you’, followed by a core product, then a cross sell or upsell (A very profitable product or service) and follow up with email marketing, blogging, remarketing and social media.
What strategies are you using to keep in front of your customers consistently?
Tracking & testing is not sexy like Social Media, it does not get the ‘headlines’ of search engine optimisation, only understanding your users behaviour on your website and Blog, etc is the most critical part of an integrated marketing strategy, to grow your leads, sales and reduce your costs. We will discuss testing in the next section.
There are a number of analytics services to choose from, although we suggest you use Google Analytics as your ‘dashboard of success’ as its free and yet so powerful its worth $1000`s and $1000`s.
Where do your start? First makes sure its installed professionally and that you have goals set up, or a large amount of Google Analytics won`t give you the critical answers you need about your business.
A goal can include tracking email enquiries, how long a user spends on a page, how many pages they visit, how many PDF downloads are made and how many new subscribers you have to your email database.
Social Media is frequently discussed in terms of how can you know the ROI on your campaigns. Google Analytics has the answers to see how your social media audience contributes towards your sales and leads.
You would want to know if there was a different version of websites landing page that creates more leads and sales for you wouldn`t you?
How do you get that result? What would you test?For your greatest success online to be achieved testing is a non negotiable decision. There are simple versions known as A/B split testing where landing A is different to landing page B, for example a different colour call to action button.
A more complex, only extremely powerful variation is multivariate testing, meaning you test multiple items on a page, whether that be a headline, image, marketing copy, position, design colour or header section.
You can never ‘assume’ that a certain design is going to be the best performing. While you do have to have a certain minimum level of traffic to get statistical results that can be used and test for a minimum of 2-4 weeks, you can be sure it can mean many extra $1000`s in profits for making a few changes.
The main challenge is knowing what to test and this is where you need an experienced integrated digital marketing company.
Experience cannot be underestimated when it comes to knowing how to create a step by step process to achieve, not only short term success, but medium and long term, while avoiding wasting $1000`s just to have to start all over again.
" Love your easy way of presenting and getting across some complex things about Social Media.
Still love the website you designed for me almost 7 or more years ago."
" Andrew's grasp of web marketing tactics strategies
With his voracious pursuit in 'sharpening his saw', anyone looking to work with him would be lucky to do so."
" Time with Andrew Edwards gave the highest ROI that our company has ever recorded.
We now have a strategy for recording and monitoring the ways the people use our website and we plan tweaks and updates without the guesswork."
" Andrew has brought my awareness to many highly effective website optimisation strategies that have improved the overall quality of my site and significantly increased new visitors who are choosing to take up our services."
" I learned more in 1 hr with Andrew about my website then in the 12 months I have been working with my Web designer.
If you are serious about your business than take Andrew on board as part of your team and you will achieve your goals."
" Andrew is the 'go to' guy for online marketing and is an excellent, trustworthy man.
He is highly skilled and knowledgeable in building sales and growing businesses."
" Andrew seems to fit all the pieces of the puzzle together so that all of your marketing is inter-connected and each piece complements the other."
" Andrew`s taught me about Facebook, Twitter, You Tube, Linked In, Google +, Google Analytics, SEO ratings, Blogs and is one of the most intelligent people I’ve ever met.
I can't recommend Andrew highly enough."
" The best online strategist
in Australia "
" Thank you, Andrew, for the 10 Business Web/Social Media/Marketing Workshops you have now run.
Very impressed attendees .. masses of very useful information to put into practice."
We offer senior expertise at an affordable investment for small to medium businesses, to help grow your leads, sales & reduce costs.
When you choose an online marketing company to work with, you can’t afford to make a mistake that you live with for a long time, which will cost you $1000`s.
Whether you are a large, medium or small company, the same success principles of the step by step, Integrated Digital Marketing strategies apply, no matter what market you are in.
- The ‘secret’ is how different online tactics, like social media, blogging, SEO, Pay Per Click, Mobile, Google Analytics, email marketing, etc, work with each other to create qualified leads & sales.
- For example, having a proven marketing funnel process to grow your customer base, using what is known as the ‘ladder of intimacy’, is a critical factor for all business sizes.
Many businesses understandably look to get the lower priced solutions, when faced with convincing marketing, without realising what will be provided for that lower price.
With 30+ years’ experience in business, $164M of sales and nearly 9 years spent running his own international digital marketing firm, Online Marketing Solutions, Andrew R Edwards is known as the “the man with a plan”, working with his highly experienced team.
- His highly successful integrated marketing solutions are well researched, skilfully implemented and continually tracked (and tweaked) for successful outcomes – for large and small clients alike.
- Whoever you choose needs to have advanced experience across multiple digital marketing services and how they work together, to grow your leads & sales.
Integrated digital marketing is a highly-successful, proven, cutting-edge approach to doing business online…and you’ll find our team of skilled experts leading the way to help grow all types of businesses, large and small.
Contact us today for a no obligation discussion about your business growth objectives.
always on top of the Internet. Highly recommended to facilitate your e-business ”
Senior Director Of Search For eBay
Andrew is his sense of
integrity to getting the
promised result ”
Senior Social Media Advisor To Barack Obama
Communications & Marketing Manager, SUNCORP STADIUM
increased our sales leads by
using Google Adwords.
I would recommend you work
with Andrew ”
Google Analytics - Track & Measure Your Marketing
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